We Reviewed Top Selling Diaper Brands: Here are the Best (and Worst) Picks

Review of Popular Diaper Brands: Our Top Picks and What to Know Before You Buy

Choosing the right diaper isn’t just about leaks and blowouts. It’s also about choosing products that are safe, sustainable, and gentle on your baby’s skin. They were these 24/7 for the first few years of life, after all! At Whole Bunch Club, we research the safety and transparency of every product we recommend—so you don’t have to.

In this guide, we reviewed some of the top selling diaper brands on the market, rated across five categories:

1. Transparency – Does the company clearly list ingredients and publish third-party testing?
2. Chemical Safety – Are the diapers Totally Chlorine Free (TCF)? Are they tested for PFAS and other toxins?
3. Materials – Are the diapers plant-based? Does plastic touch baby’s skin?
4. Sustainability – Are materials responsibly sourced? Is the packaging compostable or recyclable?
5. Price – Is the product a good value for families?

Want to go deeper? Check out our Ultimate Guide to Non-Toxic Diapers for an explainer on all the key terms, materials, and certifications you need to know.

Our Favorite Diapers

Freestyle - SkinShield™ Diapers

• Lab results published

• Totally Chlorine Free (TCF)

• Oeko-TEX, EWG Verified & FSC Certified

• Lots of plastic; minimal plant-based content

• Mamavation test showed no fluorine

• Amazing value - non-toxic brand for the price of Pampers

Pros: Lowest Price for Non-Toxic, Many Certifications

Cons: No Eco-Friendly Materials

Terra Gentle - Plant Based Diapers

Why We Love It:

• Very transparent with testing data and full ingredients

• 85% plant-based, TCF

• Bamboo fiber back sheet, biodegradable components

• Dermatest Approved, FSC certified, food-grade ink

• Thick and absorbent

• Compostable packaging

Pros: High-performing, low-tox diaper with great eco-credentials
Cons: Expensive, no mobile app for subscription

Kudos - 100% Cotton Lined Diapers

Why We Love It:

• Extremely transparent: Lab results shown on site

• Totally Chlorine Free (TCF)

• Tested for PFAS (note: conflicting results between earlier Mamavation study)

• 100% cotton liner, no plastic touching baby’s skin

• OEKO-TEX, FSC Certified, Dermatest Approved

• Mostly sustainable, but not fully biodegradable

• Very absorbent

• Best value for top-tier non-toxic diapers ($100/mo subscription with wipes)

Pros: High transparency, best price for non-toxic
Cons: Conflicting PFAS results with earlier Mamavation study, company responded to claims here

Good Options

Coterie - The Diaper

• Publishes safety reports

• OEKO TEX, FSC Certified

• TCF, 25% plant-based

• Plastic touches baby’s skin

• Thick and absorbent

• Offers recycling program for packaging

• Expensive ($115/mo)

• *Note: Their wipes are the best on the market (safe, moist and thick!)

Pros: Easy to use subscription, strong certifications

Cons: Lots of plastic

EcoPeaCo - Bamboo Diapers

• Decent transparency, ingredient list with QR smart label

• Third-party tested claims, but don’t publish lab documents

• Totally Chlorine Free (TCF)

• EWG Verified

• Compostable packaging, biodegradable in proper facilities

• Some fluorine found in Mamavation study

Pros: Strong plant-based and eco credentials

Cons: Lab results not published, expensive

Healthy Baby - Diapers

• Fully transparent, EWG Verified

• Don’t publish lab results, but  Mamavation study found no flourine

• Plastic touches skin (plant-based)

• Biodegradable packaging, carbon-neutral manufacturing

• Most expensive reviewed so far

Pros: EWG Verified, safe and eco-conscious
Cons: Most expensive reviewed

Honest - Diapers

• Changed to Elemental Chlorine Free (ECF), not TCF

• No test results published, but Mamavation test found no fluorine

• OEKO-TEX & FSC certified pulp

• Thin diaper, but offer overnight version which is thicker

• Fair price ($93.99/mo), but less value than others at same price

Pros: Well-known, fairly clean, overnight option

Cons: ECF, Don’t publish lab results

… and our worst picks

Huggies- Little Snugglers

• No ingredient specifics, vague terms like “adhesives” and “colorants”

• No certifications

• No third-party testing, but Mamavation study found no fluorine.

• ECF, mostly synthetic plastics

• Do offer Terracycle recycling program

• Inexpensive

Pros: Cheap, widely available

Cons: Not transparent, higher risk of toxic exposure

Pampers - Baby Dry

• Poor transparency, vague ingredient list

• ECF, mostly synthetic plastics

• No third-party test results

• Mamavation found fluorine on outer layer

Pros: Cheap, widely available

Cons: Vague on materials, high risk of toxic exposure

Luvs - Diapers

• No transparency, don’t list ingredients

• ECF, mostly synthetic plastics

• Uses SAP gel beads (can detach onto skin)

• No certifications

• Mamavation test found no fluorine

Pros: Cheapest option, widely available

Cons: No ingredient disclosure, high risk of toxic exposure

Final Thoughts: What Matters Most

If you’re looking for the safest and most eco-conscious option, Terra and Kudos are clear front-runners, with EcoPeaCo as a strong plant-based alternative. Freestyle offers an affordable way into the non-toxic diaper world, while Coterie and Healthy Baby bring high-quality (but pricey) options to the table.

Conventional diapers like Pampers, Huggies, and Luvs fall short in every category except cost.

When shopping for diapers, look for:

• Totally Chlorine Free (TCF) over Elemental Chlorine Free (ECF)

• Transparent labeling and third-party testing

• Certifications like OEKO-TEX, FSC, and EWG Verified

• Materials that avoid plastic touching baby’s skin

• Compostable or recyclable packaging

Your baby deserves a diaper that’s as safe as it is effective—and your peace of mind is worth every bit of clean, conscious research.

This page may contain affiliate links. This means that if you click on a link and make a purchase, I may earn a small commission at no additional cost to you. I only recommend products or services that I personally use or believe will add value to my readers.

xoxo, Nat

Whole Bunch Club